Ever wished there was an easy way to track and update your leads and sales?

Name: Track & Convert - Photographer's Lead and Sales Tracker
Brand: Focus Darling | Photography Education & Business Resources | Lauren & Giulia
Price: 17.0 GBP
Availability: InStock

That dOESN'T involve expensive software or having to learn complicated formulas?

NOW THERE IS!

I NEED THIS

INTRODUCING

Track & Convert Lead and Sales Tracker

For photographers who want to take control of their business

Welcome to your personal copy of this intuitive studio tracker with an integrated Visual Dashboard to help you take control of your business without spending days setting up a Studio Management system!

£35.00£17.00

**A ready-to-use Google Spreadsheet so you can dive in and start tracking the right way right away!**

It's not just about being organized...

By tracking leads and sales all in one place, you're also unlocking the secrets to:

What makes your audience tick?
Which campaigns spark interest?
Which sessions are your most profitable?
Which shoots convert best?
Where are your leads coming from?
So you can fine-tune your approach for maximum impact.

a living spreadsheet at your fingertips

All of the charts included in Track & Convert are automatically generated for you - so watch them come to life throughout the year!

All you have to do is click and enter the data as you go (which is so simple).

I NEED THIS

And that's not all...

✅ Boost your conversions and sales: at-a-glance overview of your leads’ status, amounts paid and outstanding

✅Easy to use and update - Take control of your business without “tech overwhelm” in just seconds at a time.

✅Works on mobile - Update your tracker on the go by accessing your Google Sheets file from mobile, tablet, your laptop, or computer.

✅Manage your business at a glance: automatically track conversion rates, inquiry source, revenue per session type and more!

✅Visual Dashboard - A striking, easy-to-navigate interface that makes tracking a breeze.

✅PDF guide and video tutorials included, to help you get started in no time

REady to take control of your business, but not sure on the best way?

We hear you.

We all want a business that runs and feels like a well organised, beautifully smooth machine - but without the right tools and a clear path to follow it’s easy to get trap in a maze of overwhelm and procrastination.

Without tracking your client leads, sessions and sales, it can feel as though you're making your photography biz up as you go along.

That’s why we have developed the simple Track & Convert Spreadsheet for photographers like you: we wanted to create a straightforward, portable, easy to use and… well, beautiful tracker that could make you feel empowered and in control.

With Track & Convert, you're not just getting a tracker; you're unlocking a gateway to achieving both your big and small business dreams.

I NEED THIS

What's Included?

All the tools you need for an ever-evolving crystal-clear view of your business landscape, neatly packaged into an easy-to-use spreadsheet - so you can focus on what you do best: capturing the world through your lens.

TRACK & CONVERT
Leads and Sales Tracker in Google Sheets format. Access anywhere with a free account.

PDF GUIDE
20 page guide detailing everything you need to know when it comes to tracking

ONLINE TUTORIALS
2 Bonus Video Tutorials to help you get started right away

Here at Focus Darling, we’re on a mission to empower our fellow photographers to build wildly profitable studios that are also BEAUTIFULLY fun to run. If I can do it, trust me, so can you! Time to build the successful photography business of your dreams, whatever stage you're at. Join the group here: www.facebook.com/groups/focusdarling

Hi, I'm Giulia, but you can call me Gi.

I’m your resident Photography Marketing Coach, Advertising Geek and midnight snack smuggler extraordinaire.

If there is one thing I've learnt from working with hundreds of photographers to boost and market their photography studios, it's this:

By tracking your leads and sales in one place, little and often, you're not only staying organized in your business, but more importantly unlocking the secrets to what makes your business tick.

We have built this tool combining over 15 years of experience of running a successful studio and coaching hundreds of photographers, to help you track and access all the information you need in an intuitive, easy-to-update way.

So, ready to step into a Smoother, More Successful Business Journey?

£35.00£17.00

By Giulia Bigi, the founder of

Frequently Asked

DO I NEED TO PAY FOR GOOGLE SHEETS TO USE THIS?

Google Sheets is free to use, all you need to do is sign in and you can access your spreadsheet from anywhere.

WHAT IS GOOGLE SHEETS?

With Google Sheets, you can create and edit spreadsheets directly in your web browser—no special software is required. Multiple people can work simultaneously, you can see people's changes as they make them, and every change is saved automatically.

DOES THIS TAKE A LOT OF EFFORT?

You can quickly and access to update anytime you want. There is a column for everything included, all you need to do is either choose from a drop-down list or add your figures (for example, session fee paid by client, order received etc) and the spreadsheet will update itself.

DO I HAVE TO START AT JANUARY?

Nope - start whenever you like! Just make sure you select the correct month from the options at the bottom to begin entering your data. You can always go back and enter your client data from the beginning of the year retrospectively when you have time.

I'M NOT TECH SAVVY / I DON'T HAVE TIME... SERIOUSLY HOW EASY IS IT?

We've hear you! We've designed the Track & Convert Spreadsheet to be as simple to use as possible, so you can dive in right away.

DO I HAVE TO DO IT EVERY DAY?

Update as you go. For some, such as high-volume photographers, this will be daily. For others, if you are a boutique or low volume, it will be whenever your client status changes (ie from booking - to shoot - to sale). In order to see the accurate, correct, up-to-date results, you need to input your figures and data as you go.